The Co-Founder Effect

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Roth and Stephen each claimed their own area of expertise, even if it didn't start out as something they were expert in. Each co-founder had to trust that the other would learn to master their new skill set. The co-founder effect provides a model all teams can use as they scale where each new member has room to add their voice to the mix. If everyone's playing well together, more voices are better than fewer.

Running a business can be a lonely job. The long hours, the existential threats — it can feel like the weight of the entire company is on your back. That’s where the transformative power of co-founders comes in. Co-founders provide more than added manpower; they bring fresh perspectives and talents that help businesses conquer problems at speed. And the co-founder effect extends beyond the people who started the company: The lessons hold true for every team member that contributes in a foundational way. The more voices you add, the more resilience you build in yourself, and your organization.

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