How to Sell the Right Products. Plus: How to Think About High-SKU Businesses.
Ecommerce Playbook: Numbers, Struggles & Growth
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The Difference Between Demand Capture and Demand Generation in E-Commerce?
The e-commerce business that is on the demand capture instead of demand generation side of things. 60% of our traffic revenue comes from Google ads, mainly PMACs, which basically replace our shopping campaigns. We don't use Facebook at all. People are searching for our products and we're capturing that long tail search traffic with Google ads and SEO plus a healthy amount of repeat customers from direct traffic and email campaigns.
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