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The Innovators Dilemma

What You Will Learn

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Disruptive Technology or Sustaining Technology?

Disruptive technologies under perform the established technologies in the mainstry market at first. They often have very few, if any, very small, fringed customers. If it's a sustaining technology, one that just improves what's already happening, you're actually better be a follower. Let somebody else lead. You can learn from them and just take the best stuff and apply that new sustaining technology to optimize what you're already doing.

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