Corner Office Conversation With Nestle India CMD, Suresh Narayanan
The Morning Brief
00:00
The Future of Direct-to-Consumer Marketing
Minuslay.com at the moment is in Delhi NCR. I think it's caught off to a pretty encouraging start, he says. All the brands that are there in the trade and that is there in e-commerce is not put on minus-lay. To me, it's not a revenue generating model. It is an equity building model for the company. We will watch and dissipate as things happen.
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