Matt Moody breaks down how he built Salina 311 into a “community intelligence platform,” reaching over 30,000 members in a town of about 60,000, and generating north of $500,000 in annual revenue.
Instead of treating it as “just a newsletter,” Matt explains how multiple distribution channels (email, web, Facebook, SMS) and heavy automation shaped the growth engine, plus why he focuses on objective community data to earn trust.
They also dig into monetization: paid memberships, limited ad inventory with rising rates, sponsored coverage for teams/events, and a self-serve ad approach that increasingly drives inbound demand.
Guest info:
Matt Moody
Fractals Network: fractalsnetwork.com
Salina 311: salina311
Events platform: events.salina311.com
Wilmington community example: communitydashboard.org
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