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Innovation Under Constraint: Constructing a Turnaround at Lego

Cold Call

00:00

The Lego Story

The lego story is a good one to teach students about business. The company was trying to turn around its fortunes in the 90s by expanding into different lines of business, including video games and children's clothing. But these moves backfired when they were made too late for many people who had been laid off or lost their jobs.

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