There is no linear line. This is wayfinding versus navigation. GPS works because in a where I am where I'm going and all the data about everything in between so I can get you right where you're going. That's GPS. But in the future of a human experience, particularly being the person you're growing into, I should have it all figured out. Well, that means the person you want to become two, five, ten years from now, you can anticipate out of the person you wanted today. Which you can't. So we've got to build our way for it.

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