Building Brand Equity: Meaningful, Different, Salient

On Episode 730 of The Core Report, financial journalist Govindraj Ethiraj talks to Pawan Kumar, President at the Seafood Exporters Association of India as well as Soumya Mohanty, Managing Director and Chief Solutions Officer, South Asia at Kantar and Graham Staplehurst, Director at Kantar BrandZ.

SHOW NOTES

(00:00) The Take: Finding Mechanics

(04:21) Indian markets in sniffing distance of all-time highs again, Sensex crossing 85,000 after 14 months

(05:56) Oil India announces strategic collaboration with Total Energies of France for exploration: the IEW Segment

(07:55) India’s seafood exporters are putting up a fight, with some help from the Government

(16:46) India’s most valuable brand is..

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