Rattle & Pedal: B2B Marketing Podcast cover image

Rebranding Consulting as Reinvention Services: Accenture’s Strategic Pivot in the AI Era

Rattle & Pedal: B2B Marketing Podcast

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Aligning High Performance with Organizational Change

This chapter explores the successful rollout of a high-performance playbook in a consulting firm, focusing on the critical role of organizational alignment. It highlights the bold vision driving the initiative, the resulting structural changes, and the mixed emotions of excitement and uncertainty experienced by leadership and staff.

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