How to Avoid a Bad Experience on Your Website

I like to think that actually my best clients are the ones who have bad experiences in the past. So they actually know that when I'm producing it's good stuff. That was saying that there's no way that you can get people to jump straight into buying good from day one. They've got to spend a decade going through three, four iterations of their website being rubbish before they wake up and buy good stuff. We should actually have more people talking about bad experiences at conferences. People always talk about how they do stuff and this is what we did, this was so good. But isn't that really the features and some kind of conclusions to make things like that?