Riley: I think the underlying issue here is that there's this, this attitude in the IT industry that customer service after the fact is kind of a, it's an afterthought. And they were offered one that was still markedly better, but not as good as the first. They wanted me to do a whole expose about it and they sent me a whole thing on the forum. But you can see that for them to have, for them to maintain that level of service and that reputation, you need margin. There just obviously wasn't enough margin left in GPUs for them to continue to do that.

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