The Importance of Consensus in Decision Making

Twitter's purchase of Twitter is a beautiful example of why this doesn't work. In an organization with more than one person, you have to reach a consensus about what good looks like. Data is not neutral and indeed if you look at the bias in data capture, there's almost a presupposition that the data you reach for is supporting the decision made. Unless we're all looking at any decisions at all, just don't make them.