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Ep19 (Special): PR for Startups; w/ Lazer Cohen, Founder & CEO Concrete Media — Product Market Fit
Product Market Fit
The Proactive Side of PR
There's almost two completely different parts of PR. There's like what I refer to as PRPR and then there's a media relations role, right? For early stage companies, at any given time, you don't necessarily have news stories or product releases. You just have to be more creative. And that's where a good PR pro or good PR agency could direct you in creating these stories.
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