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KPIs for Your Support Team: Measuring the "Unmeasurable" | w/ Erika Macauley

The Art of Online Business

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Do You Have to Pay for an OBM?

There is a perception out there that, oh, it has to be full time. It has to be an employee. But if you're hiring an independent contractor for 20 hours a month, I mean, you don't need to buy them a laptop. You don't have to pay their social security or anything like that. An independent contractor is a business owner just like you. They can get way more bang for your buck with the $25 an hour higher in a situation like that.

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