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David Kaye: The Business of Video Game Development

Value Hive Podcast

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How to Allocate Resources for Independent Early Stage Video Games

Bill: I think independent early stage video game companies are this really cool, um, petri dish of ways to kind of experiment with how do you allocate resources? And when you were at snapshot games, what were some of the most common questions or common thought patterns you were having. Bill: We're just in a completely different category from some of the other kinds of games. So it started to make more sense to actually put some dollars behind paid acquisition but we were very lean for a long time.

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