Sneak-in video favourite and YT star, Zac Alsop, joins Jordan to talk about the art of thumbnails and how getting them right jumped him from 50k to 300k subscribers. Jordan and Zac talk through the dos and don’ts of thumbnail art, and Zac reveals his recent revelation: using AI to shape his ideas process. Plus, we dive into some of Zac’s biggest viral videos to hear how he made them: from his Fashion Week sneak-in with Max Fosh to Pet Friendly Ubers with Dangerous Animals.
With over 7 years experience creating content on YT, Zac has evolved with the platform, even taking the extremely bold move to completely axe his 120k channel and start again from 0! We hear why he made the move, his follow up with The Zac and Jay Show (with Jay Rawsthorne), and what ultimately brought that project to an end too.
Topics discussed in this episode include:
0:00 - 3:50 - Early ‘sneak-in’ videos
4:00 - 7:45 - abandoning his 120K channel and teaming up with Jay
7:48 - 9:42 - Fashion Week video with Max Fosh
9:45 - 11:50 - Thumbnail controversy
11:55 - 12:44 - How the thumbnail converted from 50K subs to 300K.
12:45 - 14:45 - “Strange Traditions” - Bad thumbnail (click
here to view)
15:16 - 19:30 - “Pet Friendly Ubers with Dangerous Animals” Thumbnail (click
here to view)
19:39 - 21:15 - Why you should invest in your thumbnail
21:20 - 24:20 - using AI in your thumbnail design
24:34 - 29:52 - the Zac and Jay breakup
30:02 - 31:04 - Future for Zac
31:05 - 32:55 - Creators he loves
Videos mentioned in this episode
How The Zac and Jay Show Started:
https://www.youtube.com/watch?v=tVd6NvNLvbM
We Faked A Model To The Top Of Fashion Week:
https://www.youtube.com/watch?v=16AfXwI2WGQ
Strange Traditions Video Thumbnail:
https://www.youtube.com/watch?v=aCILmya7lxM
Testing Pet Friendly Ubers with Dangerous Animals Thumbnail:
https://www.youtube.com/watch?v=xsPcNp-J8KU
Want more expert advice from Jordan? Subscribe to UNBOXED EXTRA for subscriber-exclusive, weekly deep dives which pull out strategic lessons from the main episodes and explain how to implement them… plus ad-free listening too.
New EXTRA episodes drop every Friday. Subscribe today by clicking ‘Try Free’ on Apple Podcasts. Or head to
unboxedwithjordan.com to get access wherever you listen.
Follow us on socials:
LinkedIn:
www.linkedin.com/in/jordanschwarzenberger
Instagram:
www.instagram.com/unboxedwithjordan
Tiktok:
www.tiktok.com/@unboxedwithjordan
A Listen production, with Arcade Media.
Want to hear your brand in this show? Email:
Unboxed@listen.co.uk
