The Evolution of Choice: From Auctions to AI

In this episode, Michael Shermer speaks with historian Sophia Rosenfeld about how modern notions of personal choice—from Amazon shopping to Tinder swipes—emerged from centuries of cultural, religious, political, and economic transformation. Was there ever a time when choice wasn’t synonymous with freedom? Why were early ideas of “common sense” and “free will” so limited? And what happens when choice itself becomes overwhelming?

From Enlightenment ideals to the sexual revolution and the abortion debate, Rosenfeld traces how our expanding range of options—and the meaning we attach to them—has shaped everything from our romantic lives to our political systems. A revealing look at the hidden history of freedom in a world that sometimes offers too much.

Sophia Rosenfeld is Professor of History at the University of Pennsylvania. Her new book is The Age of Choice: A History of Freedom in Modern Life.