The Bunker – News without the nonsense cover image

Inside the online 'cleanfluencer' cult pushing housewife propaganda

The Bunker – News without the nonsense

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Cleanfluencers and the Feminist Narrative

This chapter examines the rise of cleanfluencers in the UK and their impact on perceptions of housework, contrasting joyful cleaning representations with feelings of inadequacy. It also addresses the historical context of women's domestic labor and how contemporary feminism engages with these ongoing inequalities.

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