Inside the online 'cleanfluencer' cult pushing housewife propaganda
The Bunker
Cleanfluencers and the Feminist Narrative
This chapter examines the rise of cleanfluencers in the UK and their impact on perceptions of housework, contrasting joyful cleaning representations with feelings of inadequacy. It also addresses the historical context of women's domestic labor and how contemporary feminism engages with these ongoing inequalities.
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