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17min chapter
#81: Ricky Pearl - Mastering Outbound Marketing & Sales | Evergreen Framework & Tips to Reach Customers FAST
The B2B Playbook
Transitioning Leads from Marketing to Sales in Outbound Marketing
Exploring the handoff process between marketing and sales in outbound marketing, focusing on lead generation and engagement strategies. The chapter highlights the importance of tailored messaging, audience segmentation, and engaging with buying committees to drive successful outbound campaigns. Emphasizing the significance of personalization and relevance in communication, it delves into practical approaches for scaling outbound efforts through detailed research and understanding of target audiences.
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