How to Be Persuasive by Google's Group Product Manager
The Product Podcast
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The Difference Between System One and System Two
Everyone here tonight either works in or aspires to work in an industry which prizes logic. So I'm confident that you all understand the importance of having sound reasoning to back up your arguments. People are very adept at activating their system to scrutinizing your claims and asking you to defend them. But it's not sufficient to just address system two, because system two is not how you come to believe things.
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