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4min chapter
How To Grow a Small Business Into a Multimillion Dollar Brand
Shopify Masters
Balancing Marketing Channels for Effective Customer Engagement
This chapter explores effective marketing strategies aimed at enhancing customer engagement through a balanced use of communication channels like email, SMS, and paid advertising. It stresses the importance of delivering contextually relevant messages and managing outreach frequency to retain customer interest and reduce opt-outs.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode