The only recipe I've ever seen work for making really impactful companies is both a giant vision and a good step one, two, and three. You have to have both and neither without the other will work. Nassim Thala has written Skin in the Game - about Doers vs Pontificators. Then he has another book about the right kinds of asymmetric risks to take that he wrote after the Black Swan That's more important than Black Swan.

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