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Michael Käfer on what makes a good host - at ECEC2022

The Human Risk Podcast

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The Ladybird Has Become Your Brand and You Sell

The ladybird has become your brand and you sell. Can you first tell the story about how that came about? Because I think it's a fascinating bit of branding. It's again October 1st because we saw it. Of course we had coffee at October 1st, then we had this little K for half of the call which is the English market. Then we served it on this market. Then people take this as a market at home. The point is not to talk about just do something. I think we are here in a good way, but today is even much we have to do.

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