Navigating the Challenges of Introducing a Unique Spirits Category

In Episode 048 I had the honor to talk to Stephanie Jordan. She is the Co-Founder of B-Corp Avallen Calvados. She brings fantastic insights as he also runs her Sales & Marketing Consultancy, Drinking Out Loud. Before that she has ran Sales & Global Advocacy for la Hechicera Rum and was the Global Brand Ambassador for Tanqueray Gin after starting her career in drinks on the Global Diageo graduate scheme. I hope you will enjoy our chat. Time Stamps 0:00 Intro 3:04 Bringing A Non-Trendy Category To Market 5:54 Brand Or Liquid Led 9:19 Target Occasion Vs Category 14:58 Multi or Single Target Occasion 24:11 Sustainability Messaging 30:03 Outro About The Host: Chris Maffeo About The Guest: Stephanie Jordan