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286. Ultrarunner Dylan Bowman on What Makes Trail Running Special (and its future)

The Strength Running Podcast

CHAPTER

The Evolution of Trail Running Media

I think trail running occupies just a fascinating place in the global sporting landscape and that if you think about it from a business perspective. It's really the only sport in which brands like Solomon and the North Face are gonna be competing against like Nike and Adidas and Lulu Lemon. With free trail our hashtag our tagline for everything is trail culture right like everything that's sacred to usYou know winning losing training etc super important but at the end of the day it's the culture that matters, so again we want to try and be that bridge between the old school and the new school.

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