📸 “Hottest Camera in Town” — Fujifilm’s camera revival. Nike’s pain is Adidas’ gain. The end of regulation.
The Best One Yet
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Revival of Fujifilm's Camera Business and the Value of Effort
The chapter explores how Fujifilm overcame bankruptcy by pivoting to medical imaging and making a successful comeback with old-school cameras that blend vintage aesthetics with digital functionality. It discusses consumer attraction to these cameras despite the extra effort required, emphasizing the value of hard work and the sense of achievement in the creative process.
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