Lisa Larter has a strategic marketing firm, providing consulting services around strategy and business advisement. Like many entrepreneurs, Lisa started off thinking she had to do everything herself. In this episode, she shares the wisdom she’s gained from using her growth mindset to gain continual business success.

Here’s some of what you’ll learn in this episode:

The role of an entrepreneur in their business.
The way in which Lisa’s background in retail helped her with marketing.
The importance for entrepreneurs of understanding cash flow.
How to make sure you’re prepared to pay taxes.
What let Lisa know that her business idea “had legs.”
The wisdom Lisa would impart to her past self.
The variety of benefits Lisa has gotten as a member of the Strategic Coach^® entrepreneurial community.

Show Notes:

The entrepreneur’s main capability is vision.

There are many talented people who don’t have a purpose or a vision for using their talents.

A lot of people understand sales and profit, but they don't understand cash flow and the timing and movement of money.

Meet as many of the right people as you can that you want to do business with.

People should aim to have a baseline—a certain amount of cash they want to carry in their business—and do whatever they can to avoid going below that number.

Entrepreneurs want freedom in their lives. And money buys you freedom.

Every entrepreneur needs some type of mentor, coach, or advisor that they can talk to when they have difficult things going on.

You will cap your potential if you don't learn how to lead and build a team.

If you’re entrepreneurial and you have a dream, it doesn't matter what your background or education is.

Resources:

Who Not How

Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz

The Self-Managing Company by Dan Sullivan

S1 | Episode 2 | The Dark of the City

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