Slavoj Žižek - Collected Recordings cover image

ZIZ008 The Euthanasia of Tolerant Reason (01.05.2006)

Slavoj Žižek - Collected Recordings

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The Uncanny Reality of Commodity Fetishism

The Marxist approach is not, the commodity may seem to you to be a magical object and doubt with special powers, but it really is just a rafight expression of relations between people. In your social reality, by means of your participation in social exchange, you bear witness to the uncanny fact that a commodity really appears to you as a magical object endowed with special powers. It's exactly the same logic as that of a tricken. And this is not a joke, this is how it functions. We need that the true problem of atheism, of disbelief, is not for us not to believe, it's to have our chicken not to believe," he says.

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