Mark Roberge (Stage 2): How HubSpot Became PLG
BUILD with Blake Bartlett
00:00
PLG - What's the Starting Point?
Blake Bartlett: We didn't want to have to get approval from the CFO to do something or from the CPO on that side. They were like, here's budget for like 20 people. You can poach 10 from the current team and you have to hire 10 from the outside. So that was like the compromise of like using resources. That was it. And you know, that doesn't come without negativity.
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