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Product Vision

Rocketship.fm

CHAPTER

The Pitfalls of Early Tech Founders

"We've hit this pitfall where when we're working towards something, we look at the technology we can use first," says Pinterest CEO Ben Silberman. Here's Southwest Airlines vision: We exist to connect people to what's important in their lives through friendly, reliable, and low-cost air travel. And every division of Southwest can work towards that goal. It is not specific to a product team or a support team or a sales team. So they can say, does it fit our mission? And this is what a product vision should look like."

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