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Melissa Zehner on Fractional Content Leadership and Fighting BS Content in B2B Marketing
The Long Game
The Future of Content Marketing
I like that you cross collaborate. I think some people get too ideological and they're like, no, content is my thing. It's like,no, I spend a lot of time with the other marketing channels. Sites are often my bread and butter for organic content marketing. So I need to make a very good friends with the dev team. Brands like Substack have me legitimately excited for what the future of content marketing is going to look like in the next year or two.
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