Nongfu Spring and China's Bottled Water Wars
Asianometry
00:00
The Rise and Fall of Bottled Water Giants in China
This chapter explores the journey of Nongfu Spring in China's bottled water market, detailing its marketing strategies, significant challenges, and the impact of a smear campaign. It contrasts Nongfu's evolution with that of competitors like Wahaha and Master Kong, revealing the complexities of branding in this competitive landscape.
Transcript
Play full episode
