Jawbone ft. Hosain Rahman - The rise and fall of the first wearable technology company
Crucible Moments
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The Cost of a Costly Recall
This chapter discusses how a wearable technology company faced a major setback with a recall of their product. Despite the negative impact on their brand, they persisted and released a new and improved version. The chapter also highlights the lasting consequences and damage that such an episode can have on a company.
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