S2 E48 - You Launched Your New Demand Strategy, Now What?
Stacking Growth | The B2B Marketing Podcast
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How Do You Know When You're Waiting for That Spike?
The patience is one of the hardest things when you are switching from a lead gen to a demand gen. I would say that three to four month mark is when you really start to see that momentum. It's kind of conversations with the sales team really learning about metrics too, revenue metrics and what are those stage progressions in those first two months? Are there any sort of issues that you can uncover?
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Transcript
