I think that more and more knowledge creation is happening in the open. O sam's motto is, learn, bild, share, repeat. We have what we call research partners. These are people who do not work for osam. The data we have cost millions and millions a year, and these are people with mad skills. And our first and probably best known writes under a pen name, jessie livermore. What are your thoughts about what is driving learning in public and where do you think it takes us? I think about this all the time. If you look at what people are really after in their life, people are looking for things that get them interested. People are