Shifting Perspectives on Gold Investment

This chapter reflects on the author's early career in finance, particularly their experiences at an economic think tank and Morgan Stanley, leading to a reconsideration of their professional path towards the family business. It explores the evolution of gold investment perspectives, contrasting attitudes in Western and non-Western contexts, and emphasizes the increasing interest from wealthy investors in gold as a hedge against market volatility. The chapter also delves into the intricacies of purchasing and managing physical gold, highlighting client preferences for secure delivery and storage options.

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