7min chapter

The Frictionless Experience cover image

How True Classic Turned T-Shirts into a 40,000-Member Community with Breanna Moreno

The Frictionless Experience

CHAPTER

Reimagining Retail: The Power of Customer Support

This chapter explores the critical role of multi-channel strategies and proactive customer support in enhancing retail and digital brand success. It argues that effective support not only boosts sales conversions but also strengthens customer loyalty, emphasizing the long-term value of investing in support teams rather than solely focusing on acquisition metrics.

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