5min chapter

The Tim Ferriss Show cover image

#628: Q&A with Tim — Revisiting 15+ Years of PR and Marketing Lessons, Time Dilation for Deep Relaxation, The Art of Setting Ultra-High Prices, The Low-Information Diet, Studying Animal Communication, My 3-Day Fasting Protocol, Tools for Handling Adversity, Selling to the Affluent, My Current Coffee and Alcohol Rules, Risk Mitigation, and Much More

The Tim Ferriss Show

CHAPTER

Getting in Front of a Spectacular Audience of Investment Bankers

In the beginning, you need to choose your niche. I was looking at the first domino as a very tightly defined demographic of 20 to 35 year old tech savvy males living in New York, San Francisco and Los Angeles. And that's exactly what happened with my four hour work week. You don't need a gigantic percentage if similar to our earlier conversations, you choose the right lead dominoes. If you try to make everyone your customer, no one is going to be your customer.

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