In the beginning, you need to choose your niche. I was looking at the first domino as a very tightly defined demographic of 20 to 35 year old tech savvy males living in New York, San Francisco and Los Angeles. And that's exactly what happened with my four hour work week. You don't need a gigantic percentage if similar to our earlier conversations, you choose the right lead dominoes. If you try to make everyone your customer, no one is going to be your customer.

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