How Jack Edwards Became the King of BookTube | #010
No Backup Plan by Nathaniel Drew
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The Power of Short Form Content
I've come to a similar conclusion that you need to have other things in your life that anchor you so that you're not just relying on having to be interesting all the time. So okay, since we landed on TikTok here, you've had quite a bit of success with short form content. I was looking at a few earlier actually. And then the power of short form content, like that video has maybe 8 million views on TikTok, Instagram and shorts, which is crazy.
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