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How to Notice People the Way They Want to Be Noticed
If you're selling, remember that marketing exists to be noticed. If I see they are putting effort into making their marketing fun and I reach out and say, hey, I've been following your content team for months...that instantly gets me on their level. Or maybe they're really- they're focusing on some goal. They're a very values driven company. That person published a peer reviewed study on this thing. Of course they want to be noticed for that. So that's what I'm going to notice first. But even that is like talk about and compliment them. Like you're saying exactly what I was. You don't talk about yourself. My wife is in the chat and