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Creating a Niche With a Personal Brand
With a personal brand, your interests are what makes you unique. So in these videos, I talk about turning yourself into the niche with a personal brand. But this can also apply when you're trying to sell to a different customer avatar business or just person in general. And so here's another way of thinking about it: My interests help me niche down who I can sell it to right because I am my own niche and my interests help shape that.