SEO Challenges and Predictions for 2023 -- Alexander Rehnborg // GetResponse
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
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SaaS Content Strategy: Identifying in-House Experts
The Google's way of trying to figure out which website or company is an authority within a certain content space, and promoting them above other websites who may not be having the same expertise. I would look for in-house heroes, to be honest, and SaaS companies typically are full of them. One untapped resource is the customer success department. There you have product experts who are passionate about the product,. They know the product, and they typically also understand the market very well because they speak to customers.
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