3. How can social influencers help brands?
Future Proof
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Social Media - How to Integrate Influencers Into the Ecommerce Eco System?
Influencers are registering 277% more emotionally intense and 87 % more memorable influencer adds versus brand adds. creativity drives emotion in the brain, and emotion drives memory. Memory drives recall, and recall drives sails. We've also seen in some of our research that tiktok can dry very strong brand lift in terms of driving awareness, association and favorability and purchase intent across a whole load of different campaigns.
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