
[BEST OF] Buyer Personas Need to Die of a Violent Death
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast
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Three Steps to Getting People to Talk About Your Product
You want to have a conversation with some one, no survey, no scriptive questions. The only scriptive question i want you to ask them is this one. Take me back to the day when you first decided that you needed to solve this kind of problem or achieve this kind of a goal and just tell me what happened. Then step three is to paint the journey of the customers you're talking to. And finally, use your gut and emotional intelligence about why people buy from you.
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