2min chapter

How I Built This with Guy Raz cover image

ButcherBox: Mike Salguero

How I Built This with Guy Raz

CHAPTER

How Did the Referral Program Work?

The company created a referral program for paleo influencers to promote its products. They would each get a unique link that when people click on it, it drops a cookie onto their browser. And so if they were to order over the next 30 days, that influencer would get money. But because we didn't have a lot of money, what we told these people is like, we can't pay you a lot of Money. What we can do is we can pay you $10 every month for the life of that subscriber. We called it like a Trojan horse.

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