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Ian Morrison - The Second Curve: Bracing for Changes in Technology, Consumers, and Markets

The Innovation Show

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Navigating Business Evolution: The First and Second Curve

This chapter explores the transition from the first curve, where businesses generate profits, to the second curve, a new way of conducting business. It highlights the significance of timing, the risks of premature shifts, and the difficulties faced by established companies in adapting to transformation, drawing insights from companies such as IBM and Microsoft.

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