Navigating the Mind Virus: Academia, Technology, and Social Discourse

This chapter follows a professor's struggle to integrate evolutionary behavioral science into marketing amidst resistance in academia. It discusses the implications of modern ideologies labeled as 'mind viruses' and their influence on free speech, societal norms, and personal beliefs. The conversation also examines significant moments like Elon Musk's purchase of Twitter, reflecting on the power dynamics of information control in contemporary society.