B2B Marketing with Dave Gerhardt cover image

#67: Generative AI - with Samyutha Reddy & CJ Donio from Jasper

B2B Marketing with Dave Gerhardt

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AI-Assisted Marketing for B2B Marketers

I run an enterprise marketing org. I've named a couple of different departments that I own. And so what this strategy looks like practically is it means Alton, who leads content marketing on my team, he's able to spend more time conducting interviews and having thoughtful conversations. It allows him to really get back into that creative zone with his unique opinion or his perspective. Passing that baton on to Krista, she owns SEO with Jasper. She's able to use AI to optimize each piece of content that comes out of Jasper. That actually allows her to scale as a one woman team, figuring out how to support every content need within our org.

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