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Vix, the Netflix of Latin America with over 50 Million Users | TelevisaUnivision CPTO, Michael Cerda | E250

The Product Podcast

CHAPTER

Navigating the Streaming Landscape with VIX

This chapter explores the development of TelevisaUnivision's streaming service VIX, highlighting the unique content and user experience tailored for Latin American audiences. It discusses the challenges and strategies of enhancing personalization and user engagement in a competitive market, utilizing data analytics to optimize content offerings. The chapter emphasizes the importance of understanding user personas and creating culturally relevant experiences that resonate with a large Spanish-speaking audience.

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