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Cosmetic Product Sensory with Mark Chandler

The Eco Well podcast

00:00

What Makes a Product Feel Different?

In rub out, you do have some visual aspects and then that immediate after feel as well. Sometimes you want to glow or a dewy effect. For other products you want more a matte finish or even a boring effect. 74% of the entire aesthetic profile, appearance, pick up, rub out characteristics were controlled by the emulsifier selection. Nearly 100% of O doesn't that feel nice? Emulsifiers pick up,rub out tied to the emulsiator selection.

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